Attract, Hire, Retain: Top 10 Strategies to Hiring Top Talent in Southeast Asia
Southeast Asia (SEA) is brimming with a burgeoning pool of young, highly qualified, and tech-savvy talent looking for the right opportunity to apply their skills and forge their career path. However, navigating the region’s diverse cultures and its recruitment landscape on top of a global talent shortage can present challenges for your company to acquire the best talent.
A 2023 survey conducted by LinkedIn revealed prevailing trends noted by SEA recruiters that will continue well into 2024 and the near future.
For employers and hiring managers, this can help set the stage for you to develop finely tuned strategies to ramp up your organisation’s talent acquisition activities. Here are some recommendations to guide you in your recruitment journey.
1. Immerse yourself in the local cultures
Talent acquisition is about building trust to form lasting relationships. That’s why it’s important to understand the intricate cultural nuances of the country. For example, Vietnam is particular with respecting hierarchal structures and prioritizing the interests of the group. For Thailand, establishing relationships is a significant part of the business culture. Delving first into business details in a meeting before making small talk is considered rude. Show that you value their traditions, and in turn, they will value your offer.
2. Connect with local educational institutions
Invest in training programs and collaborate with universities, colleges, and vocational schools so you’ll have direct access to this talent pipeline. This gives your company a competitive edge in a talent shortage environment by facilitating early engagement and recruitment within a steady supply of graduates.
3. Cast a wider net on the internet
Go beyond the usual job boards and check out where the local netizens hang out. Facebook groups specific to your industry and other reputable online communities can be goldmines for recruiting passive candidates. Use skill-tracking platforms to look for and browse through digital portfolios of potential candidates. This will help you evaluate the candidate’s work experience so you can make more informed decisions.
4. Offer better benefits
Competitive salaries are a given, but benefits speak volumes in Southeast Asia. Think beyond the standard package and tailor it to their needs. Healthcare, flexible work arrangements, and opportunities for professional development are the rockstars here.
5. Promote your employer brand
Compensation and benefits aside, people want to join your company because of what you stand for and what you mean to them. Show them what makes you different and showcase your company’s unique DNA. Celebrate company events, share employee stories, and talk about your corporate social responsibility initiatives.
6. Invest in AI
Outsmart the competition with AI’s help. From scanning resumes to predicting top performers, these accurate and practical tools streamline your talent sourcing, bringing the best candidates to your doorstep faster and more efficiently than ever before. Professional talent staffing agencies use Applicant Tracking Systems (ATS) to help optimise the talent recruitment process.
7. Fine-tune your interview process
First impressions last in every culture. In Southeast Asia, it’s more amplified. Conduct interviews professionally, with clear communication and timely feedback. Show respect, even if the candidate isn’t the perfect fit. Take diversity seriously. Consider panel interviews with a mix of experience and backgrounds. It shows you value different perspectives, just like they value yours.
8. Employ cultural fit assessments
Consider using cultural and behavioural assessments into your hiring process. This will help you to reveal the candidate’s practical skills and shine a light on how their value system is aligned to your company’s mission and vision. Ask how they’ll react in real-world scenarios related to your business. Their response will give you insights on how they’ll work within your organisation.
9. Provide skill development opportunities
LinkedIn’s 2023 Future of Recruiting Report for the SEA region noted that 67% of in-house recruiters intend to work more closely with Learning & Development programs in the future. Offering skills training will attract talent who may have high technical skills but might need to develop their soft skills to help them adapt. This will also expand your talent pool by nurturing and retaining top performers within your company.
10. Partner with a locally based talent staffing agency
After all, they would know the local terrain better than anyone else. If you need top-tier IT talent in Vietnam or Thailand, for example, team up with a strategically located recruitment agency in Ho Chi Minh City or Bangkok who can connect you immediately to high-quality IT candidates. They also have an extensive database of the local job market to help you navigate the talent acquisition process in the SEA region.
Ready to explore Southeast Asia’s exceptional talent pool?
Reach out to ASW Consulting.
The strategies we’ve explored today are just the tip of the iceberg. Each country, each industry, each candidate requires a nuanced approach. That’s where we come in. At ASW Consulting, we’re not just recruitment experts. We are your talent acquisition consultants in Ho Chi Minh and Bangkok who speak the language, understand the cultures, and possess the know-how to identify the perfect candidates who will seamlessly integrate into your team.
Contact us or call +84 28 7309 7991 if you need a permanent recruitment consultant in Vietnam and Thailand. We’re ready to partner with you to make your dream team happen.