Making Career Dreams Come True


About Us

What We Do

ASW Consulting is a recruitment agency and headhunting firm in Vietnam, focused on identifying and selecting the best talent across South East Asia for our clients. We provide headhunting and recruitment services to a wide variety of companies operating in (or establishing new entities) in Vietnam and the broader South East Asian region. Consequently, we have established ourselves as a trusted talent acquisition consultancy in Ho Chi Minh.

We are experts in finding top Vietnamese and regional talent. Our specialties include: Manufacturing and Supply Chain; Finance, Tech and FinTech; Retail, Luxury, FMCG and e-Commerce; and Human Resources (HR).

ASW Consulting is a wholly owned subsidiary of AS White Global which has been operating in the Australian and South East Asian markets since 2011. In September 2023 The Talent Consultants was re-branded to ASW Consulting.

ASW Consulting Value Proposition

Talent Advisory

  • We have 4 specialty divisions for all your permanent recruitment needs.
  • Dedicated consultants to manage your recruitment needs.
  • Very thorough recruiting and screening process.
  • Speed of providing a shortlist to clients: 23 days (average)


  • Leadership team has a combined 70+ years of recruitment and HR industry experience in South East Asia.
  • We produce a free annual salary survey each year.
  • Clients can access our Vietnam Behavioural Profile (VBP). The VBP is a psychometric behavioural assessment that can assist in both hiring and development processes.
  • We provide relevant market insights to support clients.


Our candidates and clients are happy with our service, and we make career dreams come true – one job at a time.

  • 4.6/5 average Candidate Satisfaction rating.
  • 4.5/5 average Client Satisfaction rating.
  • 50% of our candidates are invited for a first interview with clients.
  • 98% of our candidates pass probation and are happy in their new role.

Partnering Approach

  • A specialist Australian-owned recruitment firm.
  • Our strong vision and strong ethics attract like-minded individuals. We partner long-term with ethical and professional brands across South East Asia.
  • Team of experienced recruitment professionals. Our average recruitment team member has 5 years of experience.
  • Our consultants have extensive networks with senior candidates in their specialist areas.

Our Mission, Vision, and Values

We have a talented group of individuals working with us in Ho Chi Minh City who truly make our company culture special.

Our Mission

To connect clients with top talent, enabling business and career success.

Our Vision

To make career dreams come true.

Our Values

Our team is driven by these four core values that we embody with our team, clients and candidates everyday.


We value our differences but treat others as equal.


We are steadfast, we deliver on our promises, even the hard ones.


Our personal and company achievements bring us happiness.


We have a learning mindset and grow stronger together.

Meet The Leadership Team

Our team is led by executives with extensive knowledge in recruiting across Asia Pacific and South East Asian markets. Our consultants have solid experience recruiting for both Western and local companies, and understand the various intricacies of company cultures, hiring manager preferences, and time pressure to fill roles.

Joe Fussell
Chief Executive

Joe is the CEO of AS White Global and its subsidiary ASW Consulting. Joe has over 30 years’ experience in strategic planning, operations and management across various sectors. For the past 10 years, Joe has built and lead the strategy for AS White Global in South East Asian markets, supporting partners from Australia, the UK and the USA. Joe is MBA qualified from UTS.

Sarah Lourie
Director of Talent

Originally hailing from New Zealand, Sarah is based in Sydney, Australia and is the Director of Talent for ASW Consulting. With over 20 years of experience in HR and recruitment, Sarah has significant experience sourcing, selecting and developing talent across the Asia Pacific & South East Asian regions. Her expertise in talent acquisition spans across agency, internal recruitment and recruitment process outsourcing (RPO) roles. Sarah holds a BCA degree in HRIR and a Graduate Diploma in Psychology, with Distinction.

Cindy Nguyen
Business Development Manager

Cindy is the BDM for ASW Consulting in Saigon, and has an extensive background across both sales and organisational development for both global and local companies. Cindy has worked for the Duxton Hotel, New World Hotel, and Dale Carnegie Vietnam, to name some notable brands. She has a passion for learning and development, also teaching part-time at Hub University. Cindy holds a Bachelor’s Degree in Business Management from the Foreign Trade University.


We welcome feedback as we want to provide the best possible service to our candidates and clients.


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