Applying for a job without researching first about the employer is like building a house without checking the foundation. A lack of knowledge and understanding about the company can result in misaligned expectations and dissatisfaction, wasting time and resources for you, the recruiter, and the employer.

As a job seeker, researching the company can make your application efforts more efficient and increase your chances of success. It allows you to customise your CV for each company, highlighting your qualifications and work experiences that align with what the employer is seeking. It also reflects your genuine interest in joining the company, enables you to ask more insightful questions during the interview, and helps you stand out to employers and recruitment agencies in Thailand.

Here’s a helpful guide when you research about a company in Thailand before you send your application.

1. Do a deep dive of the company’s online presence

Visit the company’s website, both the Thai and English versions, to learn about their products or services, mission, values, and culture. This will help you determine if you would be a good cultural fit for the organisation. Go through the About Us section and learn more about the people who run the company — the founders, the executive team, and other corporate leaders.

Visit popular job portals such as LinkedIn, JobsDB, JobThai, Indeed, and Glassdoor to browse their job listings and read employee reviews. Learn more about the company and its people through their social media platforms (Facebook, X, Instagram, etc.). Check their company updates and see how they engage with their visitors or commenters.

2. Check if the company is legitimate

Researching a company’s legitimacy is important before applying to avoid scams and potential legal liabilities. Verify its registration and credentials through the Department of Business Development (DBD). Check if the company is publicly traded on the Stock Exchange of Thailand (SET) or if it has investment privileges from the Board of Investment (BOI). Other resources that you can tap include Thailand’s National Credit Bureau, the Thai Chamber of Commerce and Board of Trade, and other industry-specific associations (e.g., Thai ICT Association).

3. Use your connections

Gathering information from your professional and personal networks can provide a clearer picture of the employer. Reach out to current or past employees on LinkedIn to get first-hand accounts of the company’s workplace culture. Join professional associations or attend events related to the company’s sector to give you a broader perspective. Tap into your alumni network for valuable insights and potential connections to the organisation.

4. Look them up in the news

Understanding a company’s recent activities and reputation can give you a significant edge in your application. Browse Thai newspapers such as Thai Rath, Bangkok Post, The Nation, and Khao Sod to find relevant news about the company. For more specialised insights, read trade magazines or industry journals focused on the company’s sector. Check the company’s press releases to discover their latest announcements and achievements.

5. Explore other resources

You can get more information about the company through their annual reports, financial statements, and sustainability reports, if they’re publicly available. Find out if they have received industry awards, certifications, or other accolades that reflect their integrity and reputation within the business community. Companies with active and transparent CSR initiatives are also worth considering, as they demonstrate a commitment to advocacies that might align with your own principles.

6. Always verify the information you’ve gathered

With a lot of misinformation published online, it’s important to verify information across multiple sources for accuracy. Consider different perspectives to make a balanced, data-driven decision about whether to apply to the company you’re interested in. This will also make a good impression during your job interview as you’ve taken an extra effort to be well-informed about the company. Your preparation can lead to more meaningful and engaging conversations with the interviewer.

Your trusted talent acquisition specialists in Thailand

If you need assistance in finding the right company where you can thrive in your career, get in touch with ASW Consulting. We are an executive headhunter in Thailand that can connect you to top companies offering roles that match your skills, experience, and professional goals.

Our talent acquisition specialists in Bangkok will guide you in your job search, update you on your application’s progress, and assist you in navigating the hiring process with expert advice and personalised support. Browse our job vacancies and send your CV here, or reach out to our recruitment agency in Bangkok. Your dream career is just a click away!

 

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