From Clicks to Hires: Optimise Job Listings for Vietnamese Talent
The official Tet/Lunar New Year holiday season in Vietnam runs from 27th to 31st January. From then until around April, it is considered “the golden period of recruitment,” as companies ramp up their talent acquisition efforts, coinciding with a surge in job seekers.
To capitalise on this, employers should work with recruitment agencies in Vietnam to optimise their job listings. This can significantly enhance recruitment efforts, reduce time-to-hire, and improve candidate quality. Here are proven strategies to ensure that your job listings attract your intended talent market.
Pre-listing Optimisation
1. Identify relevant keywords and phrases job seekers use in Vietnam. Be particular with industry-relevant keywords associated with your specific candidates in mind.
2. Use standardized job titles and descriptions to avoid confusion and mismatched applications.
3. Showcase your company culture and values. Manpower’s 2024 Vietnam Survey Report: The Quest for Meaning noted that 99% of respondents are looking for purpose in their career, revealing the importance of aligning company and candidate values to attract and retain top talent.
Listing Optimisation
1. Make sure your job descriptions are concise with easy-to-understand words. Avoid being vague as this will dissuade job seekers from applying.
2. Specify the requirements needed from applicants such as qualifications, skills, and work experience. Skills-based hiring has been proven to yield better job matches, improve employee performance, and create a more diverse and inclusive workforce.
3. Highlight your employee benefits to make it more attractive to job seekers. Whilst there is an ongoing debate on whether it’s advisable to mention salary, a Jobstreet.com survey revealed that 70% of employees take this into account on whether they’ll continue their application. Statista reported that 93.7% of applicants for entry-level jobs in Vietnam looked for salary information before applying.
4. Mention the exact office address and region where the employee will work.
5. Specify if the job is full-time, part-time, remote, hybrid, or freelance.
6. Communicating in both Vietnamese (Tiếng Việt) and English in your job descriptions will help you attract the right talent. For roles where English communication is a key factor, emphasising English proficiency can help identify candidates with the necessary skills. Using both languages ensures clarity for local candidates whilst catering to positions with international or bilingual requirements.
7. Assign relevant categories and industries to your job postings to target the right audience and attract candidates with the appropriate expertise.
8. Write attention-grabbing headlines that appeal to applicants. Use the active voice and words that reflect the key benefit for applicants.
Search Engine and Mobile Optimisation
1. Integrate your identified keywords in the headlines, meta descriptions, job details, and hashtags.
2. Use a well-crafted URL structure that includes the job title, location, or key skills. This improves your job listing’s search engine rankings so it’s easier for candidates to find you.
3. If you have images in your job listing, add descriptive alt tags and file names.
4. Make your job listings mobile-friendly. According to Recruiter.com, 68% of job seekers aged 18-25 use their mobile devices for job searches. Use compressed image files for faster loading and make the application procedures easy to use on mobile.
Promoting job listings
1. Aside from your company website, share your listings on popular Vietnamese social media platforms such as LinkedIn, VietnamWorks, CareerBuilder, JobStreet, Indeed, and Facebook, among others.
2. Encourage your employees to share the job listings on their own platforms. Implement an employee referral program that offers incentives for every successful hire.
3. Explore professional discussion boards in specific industries. Take advantage of opportunities to post your job listings there. A professional headhunting company in Vietnam can guide you in targeting niche platforms and sourcing skilled candidates efficiently.
4. Be proactive in participating in job fairs and connect with educational institutions so you’ll have a steady supply of talent that’s ready to respond to your job listings.
Tracking and Analysis
1. Leverage Google Analytics to gain valuable insights into your job postings’ performance by tracking traffic, engagement, and conversion rates.
2. Use Applicant Tracking Systems (ATS) to track important recruitment metrics such as job posting views, application submissions, and time-to-hire.
3. Gather candidate feedback to get insights if the job listings are working as intended and make improvements whenever necessary.
Compliance and other tips
1. Make sure that your job listings adhere to Vietnam’s labour laws and regulations.
2. Uphold Equal Employment Opportunities by using inclusive language such as gender-neutral words across all recruitment materials. For example, “We are looking for hardworking individuals to join our sales team.”
3. Protect sensitive candidate information during recruitment with secure date privacy measures to safeguard personal details, including encryption and secure storage solutions.
4. Refresh your job listings regularly to keep them aligned with evolving company needs that also resonate with today’s job seekers.
5. Post listings on popular job aggregators. These are online tools that function as search engines, collecting displayed job openings and vacancy ads sourced from multiple job boards and websites.
Boost your job listings with an expert recruitment agency in Ho Chi Minh City
During this prime season of recruiting talent, having a professional recruitment agency in Vietnam on your side can make an incredible difference in your talent acquisition sourcing efforts.
ASW Consulting can provide the support you need with our in-depth experience in recruiting process outsourcing in Vietnam. Our talent acquisition consultants have the expertise and tools to fine-tune your recruitment process and optimise your job listings, resulting in high-quality candidates that fit your company culture and requirements.
Contact us and let’s start the year right with expert recruitment services designed to meet your hiring needs and build your organisation’s growth in 2025.
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2025 Recruitment Trends in Vietnam: What You Need to Know