The recruitment landscape so far…

Vietnam’s labour market is entering 2026 with strong momentum, particularly in major cities like Ho Chi Minh City. Reports from the Ho Chi Minh City (HCMC) Employment Service Center show that recruitment demand at the beginning of the year significantly exceeds the number of job seekers. This signals a tight labour market and strong hiring appetite among employers.

Ho Chi Minh City alone needs more than 55,600 workers in early 2026, with more than 16,000 companies announcing recruitment plans. In January 2026, 28 job fairs supported nearly 36,000 job seekers and led to thousands of successful placements. In such a competitive hiring environment, interview preparation becomes a crucial differentiator.

Beyond direct hiring, many companies are also partnering with headhunting firms in Vietnam to identify suitable candidates, especially for highly specialised roles. This means candidates are often evaluated not only by hiring managers, but also by professional recruiters trained to assess both technical ability and cultural fit.

At the same time, digital recruitment is now dominant. According to the HCMC Employment Service Center, approximately 76% of recruitment activity takes place online. Applications, screenings, and interviews are frequently conducted virtually. Candidates must therefore be comfortable presenting themselves effectively in digital environments.

A survey by Cốc Cốc Research further reveals that about 77% of Vietnamese workers are open to new job opportunities in 2026. While 48.7% would consider moving for the right offer, only 28.1% are actively searching and ready to switch immediately. This suggests that both employers and candidates are selective—making interview performance even more important.

What are Vietnamese employers looking for during interviews?

1. Strong Skills and Relevant Qualifications

Employers are becoming increasingly selective. Companies now prioritise “the right person, with the right skills, at the right time,” particularly in sectors experiencing skill shortages such as manufacturing, services, and trade.

Data from the Center also notes a mismatch between supply and demand. Many job openings require technical or specialised training, yet the proportion of job seekers with those qualifications remains relatively low. As a result, employers focus more on capability rather than degrees alone.

This is especially true in executive hiring. For example, c-suite recruitment in Ho Chi Minh City has become more targeted, with organisations seeking leaders who bring strategic thinking, transformation experience, and measurable results.

Interview prep tip: Be ready to clearly demonstrate your expertise. Share concrete examples of projects, measurable achievements, certifications, or leadership outcomes. Focus on results, not just responsibilities.

2. Problem-Solving, Adaptability, and Human-Centered Skills

Technology and AI continue to reshape Vietnam’s workforce. Further details from Cốc Cốc Research’s survey have indicated that 36% of workers feel optimistic about AI, while others express concerns about automation. Notably, 64% believe AI may reduce personal connection in the workplace.

Because of this, employers are placing stronger emphasis on distinctly human capabilities: adaptability, independent thinking, creativity, emotional intelligence, and communication. Insights from recruitment specialists and HR agencies in Vietnam show that companies value candidates who can thrive amidst change and collaborate effectively.

Interview prep tip: Prepare structured stories that show how you solved complex problems, handled change, or contributed positively to a team. Use clear examples that highlight your resilience and growth.

3. Skills-Based Hiring Is the New Standard

Vietnam’s hiring environment is increasingly skills-focused. Talent market insights show that employers are reassessing traditional criteria and placing more weight on practical ability than formal academic background. Recruiters now look for evidence of competency, performance potential, and industry-relevant expertise.

Interview prep tip: Bring proof of your skills. Portfolios, certifications, short courses, digital badges, and documented performance results can strengthen your credibility. Be ready to explain how your skills translate into business value.

4. Digital Readiness Is Essential

HCMC Employment Service Center noted that, with 76% of hiring activity conducted online, digital literacy is no longer optional. From submitting applications through recruitment platforms to attending virtual interviews, candidates must be confident using digital tools.

Recruitment agencies across Vietnam consistently report that digital confidence significantly impacts first impressions during interviews. Even in non-technical roles, familiarity with data tools, automation systems, or AI-powered software can make a candidate more competitive.

Interview prep tip: Practice virtual interview etiquette. Ensure you are comfortable with video platforms, screen sharing, and digital presentations. Mention any experience using relevant systems or software in previous roles.

5. Cultural Fit and Long-Term Potential

Worker priorities are evolving. According to Cốc Cốc Research, employees increasingly define job stability as sustainable income, healthy work environments, and opportunities for growth rather than long tenure at a single company. Among younger workers, around 76.9% are willing to accept slightly lower pay for a more positive workplace culture.

This shift influences how employers assess candidates. Whether hiring internally or through a recruitment agency in Vietnam, organisations look for individuals who align with company values and demonstrate long-term growth potential.

Interview prep tip: Research the company thoroughly. Understand its mission, leadership style, and culture. Be ready to discuss your long-term goals and how you see yourself contributing to the organisation’s success.

6. Demonstrating Clear Value in a Competitive Market

Although hiring demand is strong, challenges remain. Cốc Cốc Research reports that 54% of employers have struggled to meet candidates’ salary expectations. At the same time, skilled professionals hold stronger bargaining power due to talent shortages.

This creates a balanced but competitive market. Employers—whether working independently or with headhunting firms in Vietnam—want candidates who can clearly articulate their value.

Interview prep tip: Communicate your value proposition confidently. Explain not only what you do, but how your work improves efficiency, increases revenue, reduces risk, or drives strategic growth. Linking your experience to measurable outcomes strengthens your position during negotiations.

Explore Rewarding Career Opportunities with ASW Consulting

Vietnam’s job market in 2026 offers significant opportunities, supported by strong hiring demand, digital transformation, and evolving workforce expectations. However, succeeding in interviews requires preparation that goes beyond a polished CV.

Employers are seeking candidates who combine technical competence, adaptability, digital readiness, cultural alignment, and clear business impact. Those who understand these expectations and prepare accordingly will stand out in Vietnam’s increasingly dynamic and competitive recruitment landscape.

Navigating Vietnam’s competitive job market can be challenging, but you don’t have to do it alone. By working with ASW Consulting, a professional talent search agency in Ho Chi Minh City, you gain access to exclusive opportunities and personalised support to prepare for interviews and advance your career. Contact us today and our team of talent acquisition experts will help you find the role that matches your skills, goals, and potential.

 

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Why Tết 2026 Could Be the Best Time to Make Your Next Career Move

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2026 Career Success Starts Now: Top Tips for Jobseekers in Vietnam